Technology maven Cheryl Guzman Ng brings fifteen years of marketing and communications experience to her new role at ViSenze.
ViSenze this month announced Cheryl Guzman Ng as its new Global Head of Marketing. Guzman joins ViSenze’s leadership team to accelerate business growth following its Series C fundraise in early 2019. An experienced marketer of fifteen years in the Asia Pacific region, Guzman will use her extensive marketing expertise to build upon ViSenze’s leading position in the market, and will be responsible for global marketing functions including an integrated marketing strategy, product marketing, brand development, and marketing communications.
“As a seasoned marketer, I’ve always opined that visuals would play a significant role in the ways consumers shop and interact with brands. Without a doubt, ViSenze has computer vision technology that not only solves critical pain points for brands and consumers, but also offers a myriad of opportunities for more creative engagement across the customer journey,” said Guzman. “To this end, I am very excited to be a part of the ViSenze team, and I look forward to supporting and achieving business goals.”
Prior to joining ViSenze, Guzman was the APAC head of marketing and innovation at Xaxis, a global programmatic media and technology platform. An entrepreneur and innovator herself, Guzman was also the co-founder of CYAN Communications, a boutique integrated marketing communications agency, and now Crazycat, a platform that inspires and empowers women in their entrepreneurial endeavors.
“With a global footprint that touches over 500 million shoppers today, ViSenze is transforming search and discovery with visual AI technology. Cheryl brings strength to this mission through her many years of innovative marketing experience and knowledge,” said Oliver Tan, CEO and Co-founder, ViSenze. “Cheryl is a great addition to our leadership team as she brings new capabilities, best practices, experiences, ideas, and programs that will strengthen our brand and mission across the globe.”
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